Why you must try Google search ads
If you are in a service-providing business and if the same is getting searched online on Google, then you must try Google Ads
In Google Ads, you are targeting those who have the intent to opt for that service. They are already searching for that particular service
I will give 2 practical examples
A fat loss supplement seller wanted me to run ads for their business.
I just googled it using Google Keyword Planner and was shocked to see huge traffic for the weight loss / fat loss niche
I ran a test ad with a budget of hardly 1000 Rs and got some 16 landing page views and 7 lead submissions
If you are running a test ad, you can use leadpages.net to create a landing page
They give 15 15-day trial, and that is more than enough to do 2 to 3 test runs
Second example
A small web development IT company wanted to run Google search ads to get enquiries for a web development project
Their requirement was specific, only the South Bangalore area.
I ran a test ad with a 2000 Rs budget, and they got 2 solid enquiries
Because of the budget and other things, the project didn’t convert, but meetings, discussions, and everything had happened
That’s the power of Google Ads
You can do this if you are in the service business
1] Google your service keyword in the keyword planner
2] Shortlist a few exact match keywords
3] Create a simple landing page using leadpages.net
4] Run an ad with a budget of 2000 Rs, with each day’s spend at 500 Rs
Let me know how many leads you got
Cheers